Register your brand once. Keep every brief grounded.
Brand Brain holds the practical context that makes specialist work more useful and less repetitive.
- 01Brand, product and service
Record your voice, offers, audience, product facts and approved claims in one shared source.
- 02Onboarding with intent
Set a goal, add the key context and choose channels before the team starts its first brief.
- 03Review-ready work
Keep the people who know the brand close to each draft, decision and publishing step.
ONE COMPANY. ONE SHARED MEMORY.
They learn your brand. You get your time back.
Register your brand, products and services once. Your team works from that shared source, instead of starting every conversation from a blank prompt.
Shared across every team, including Starter. Uses the information you register and the data your connected channels make available.
LUMI SKIN
Shared brand contextONE BRIEF. A TEAM IN MOTION.
You write one line. Your team takes it from here.
Follow a brief through specialist handoffs. Each colleague builds on the work before them, using the same brand context.
Create next week’s Instagram content for our new serum.
Direction passed to the content creator
Defines the audience, offer and creative angle from your brief.
Direction passed to the content creatorTurns that direction into a carousel, Reel script and product story.
Draft passed to the channel specialistAdapts the hook, format and call to action for Instagram.
Channel brief passed to the visual creatorDevelops imagery and shot concepts using your product and visual identity.
Creative pack passed to the analystUses available performance history to suggest what to keep and improve.
Recommendations returned with the content packReview the combined work, request changes, then approve the next action.
One brief. A complete path to approval.
Your content pack is ready
Next week’s Instagram content pack
Interactive product walkthrough. Sample brief and outputs; no content is published.
Shared memory helps every brief begin with the context your team already knows.
BEFORE YOU MEET THE TEAM
Good questions. Clear answers.
How is this different from a general AI chat tool?
HOJA organizes the work around specialist employees, shared company context and colleague handoffs. You can see who owns a task and continue the work with the right specialist, instead of rebuilding every prompt yourself.
Do I have to understand marketing or build workflows?
Start with the outcome you want. Your team works from your registered business context. You still review the result and make the decisions that matter for your brand.
How does the team learn about my brand?
Register your brand, product and service information, tone, audience and goals. Specialists use that shared context, along with the connected data available to them. Brand Brain is shared by all three teams.
Can I review work before it is published?
Yes. Review the output, ask for revisions and approve the next action. Publishing, sending and paid execution remain subject to the relevant permissions, approvals and provider connections.
Are video generation and advertising included?
Specialists can help plan visuals, storyboards and advertising strategy. AI video generation and ad execution are paid add-ons; media spend and provider charges are separate. Premium does not silently include those costs.
What happens when my team uses its included credits?
The current plan shows the included credits and task limits. Additional usage follows the unified credit and subscription policies shown in the app. Review the quote before starting billable work.
Can I choose Instagram instead of TikTok?
Standard and Premium include a channel-specialist role. Choose the channel that matters most during team setup; the specialist selection follows the available roster and your subscription.
Will HOJA replace my marketing staff?
HOJA gives your people a specialist execution team for recurring work. Your staff keep the brand judgment, relationships and strategic decisions, with less time spent on repetitive production and handoffs.