This week's content
“Make 3 promo posts for this week”
HOJA reads your brand book and past results and shows a day-by-day plan first. Approve it, and HOJA creates the images and copy and schedules them.
One brief. A team that carries the work forward.
HOJA keeps the brief, brand context, specialist handoffs and your review in one working path.
- 01
Collaboration
A strategist, creator, channel specialist and analyst build from the same brief and keep the work connected.
- 02
Clear progress
See the owner, draft, approval and next action for each piece of work as it moves forward.
- 03
A learning loop
Available results inform the next recommendation and the next brief your team approves.
“What do we post this week?”
Less time wondering,faster decisions.
Customer messages
“Draft replies to the new messages”
HOJA reads Zalo, Facebook and Instagram messages in one place and drafts replies from your company files. You decide what gets sent, or turn on auto-reply if you want.
Results
“How did last week's posts do?”
HOJA gathers each channel's response, shows in numbers what worked, and suggests the next step with its reasons.
Company work too
“Sort out expenses awaiting approval”
Accounting, HR, bookings and customers go in the same chat. HOJA shows the reasons and a preview first, and you decide whether to apply.
A re-created sample conversation.
A re-created sample conversation.
From marketing to company work. See HOJA in different situations
No more explaining everything again each time you open a new chat.HOJA remembers your brand and past conversations and picks up where you left off.
MarketingContent
Everything you make, in one place
Posts gather in the Content hub by status — draft, in review, approved, scheduled, published — and open straight from the list for edits.
MarketingPlanning
“Plan three posts for this week”
HOJA lays out what it's about to make first. Anything you leave blank is decided from your brand and existing content, and you see the credits it needs before it starts.
MarketingSuggestions
What to do next, before you ask
Open AI Chat and you'll see what's worth doing today and what to try next, with the reasons. “View details” opens the full picture.
MarketingBrand book
One brand book for everything you make
Record your logo, colours, typefaces and photo style once, and every piece of content follows it. Missing parts are checked and flagged for you.
MarketingClient messages
Zalo and SMS to the right clients
Schedule Zalo, SMS or email to client groups built from conditions such as birthdays or long absences, then see how many people it reached.
Company operationsAccounting
HOJA suggests expense categories first
When you log an expense, HOJA checks the category and suggests what to change, and the ones you've reviewed can be approved together as suggested. Receipts and VAT sit in the same table.
Company operationsRevenue
“How is revenue this month versus last month?”
HOJA reads the sales ledger to compare periods, and you can open the Sales screen straight away for each day's figures.
Company operationsOperations
HR, bookings, customers, sales: just say it
Every plan includes all 8 business areas. Skip the menus and say it in the chat.
- Accounting
- HR
- Work
- Bookings
- Customers
- Sales
- Inventory
- Operations
These are real HOJA screens with sample data.
This week’s results. Next week’s head start.
The value is in the work that continues. Turn available results into recommendations, new content and the next action you approve.
Choose a goal and a clear brief.
Ad creative strategyCustomer follow-upReturn visits & retention
Ad execution is a paid add-on. Sending and publishing follow your approvals, access and connected-provider support.
By default, only what you approve goes out
Approval before anything runs
Before HOJA changes or sends anything, it shows you the plan first and runs only once you approve. Posting to channels is approved each time by default; auto-posting runs only if you turn it on.
Credit estimate before it's made
You see the credit estimate before anything is created. No surprise charges.
Check the result on the management screen
When it's done, open the management screen with the change straight away, check it yourself, and adjust it right there if you need to.
Here is how the work flows
You speak, the HOJA team makes it, and by default only what you approve goes to your channels.
- Where you speakAI ChatGive directions on the web or the mobile app.
- The team8 HOJA AI employeesSplit planning, production and review.
- Who decidesYouCheck the preview and approve.
- Where it goes6 channelsFacebook · Instagram · Threads · TikTok · YouTube · Zalo OA
A marketing office where every contribution has a visible owner and a useful next step.
Good questions. Clear answers.
How is this different from a general AI chat tool?
HOJA organizes the work around specialist employees, shared company context and colleague handoffs. You can see who owns a task and continue the work with the right specialist, instead of rebuilding every prompt yourself.
Do I have to understand marketing or build workflows?
Start with the outcome you want. Your team works from your registered business context. You still review the result and make the decisions that matter for your brand.
How does the team learn about my brand?
Register your brand, product and service information, tone, audience and goals. Specialists use that shared context, along with the connected data available to them. Brand Brain is shared by every AI colleague on all three plans.
Can I review work before it is published?
Yes. Review the output, ask for revisions and approve the next action. Publishing, sending and paid execution remain subject to the relevant permissions, approvals and provider connections.
Are video generation and advertising included?
AI video generation is included in every marketing plan and uses credits as you create. Specialists can help plan visuals, storyboards and advertising strategy. Ad execution is a paid add-on; media spend and provider charges are separate. Premium does not silently include those costs.
What happens when my team uses its included credits?
The current plan shows the included credits and task limits. Additional usage follows the unified credit and subscription policies shown in the app. Review the quote before starting billable work.
Can I choose Instagram instead of TikTok?
Every plan includes a channel-specialist role. Choose the channel that matters most during team setup; the specialist selection follows the available roster.
Will HOJA replace my marketing staff?
HOJA gives your people a specialist execution team for recurring work. Your staff keep the brand judgment, relationships and strategic decisions, with less time spent on repetitive production and handoffs.