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From your team to the first approved brief.

Start with the people and context your marketing work needs, then guide the next steps with your team.

  1. Choose your plan

    Select the monthly output and the first channel focus.

  2. Create your account

    Bring that choice into signup and select the billing option that works for you.

  3. Add brand, channel and brief

    Register the essentials, connect the channels you use and give your first outcome-led brief.

  4. Review the work

    Read the combined work, request a revision or approve the next step.

They learn your brand. You get your time back.

Register your brand, products and services once. Your team works from that shared source, instead of starting every conversation from a blank prompt.

Brand voiceProducts & servicesAudiencePast contentPerformance historyCampaign goals
Your Brand Brain · Illustrative brand brief

LUMI SKIN

Tone: warm, clear, confident

Product: daily hydration serum

Audience: simple-skincare enthusiasts

Guardrail: no unsupported claims

Shared across every team, including Starter. Uses the information you register and the data your connected channels make available.

You write one line. Your team takes it from here.

Follow a brief through specialist handoffs. Each colleague builds on the work before them, using the same brand context.

  1. Strategist

    A clear direction

    Defines the audience, offer and creative angle from your brief.

    Direction passed to the content creator

  2. Content Creator

    Ideas become a draft

    Turns that direction into a carousel, Reel script and product story.

    Draft passed to the channel specialist

  3. Channel Specialist

    Made for the channel

    Adapts the hook, format and call to action for Instagram.

    Channel brief passed to the visual creator

  4. Visual Creator

    The brand comes to life

    Develops imagery and shot concepts using your product and visual identity.

    Creative pack passed to the analyst

  5. Performance Analyst

    A reason behind the recommendation

    Uses available performance history to suggest what to keep and improve.

    Recommendations returned with the content pack

  6. You + your team

    The final call is yours

    Review the combined work, request changes, then approve the next action.

    One brief. A complete path to approval.

Shared brand context · Product benefits · brand voice · audience

Next week’s Instagram content pack

  • Carousel concept
  • Reel storyboard
  • Product post + captions
  • Suggested publishing schedule

Interactive product walkthrough. Sample brief and outputs; no content is published.

Begin with one practical outcome and build the workflow around it.

Good questions. Clear answers.

How is this different from a general AI chat tool?

HOJA organizes the work around specialist employees, shared company context and colleague handoffs. You can see who owns a task and continue the work with the right specialist, instead of rebuilding every prompt yourself.

Do I have to understand marketing or build workflows?

Start with the outcome you want. Your team works from your registered business context. You still review the result and make the decisions that matter for your brand.

How does the team learn about my brand?

Register your brand, product and service information, tone, audience and goals. Specialists use that shared context, along with the connected data available to them. Brand Brain is shared by every AI colleague on all three plans.

Can I review work before it is published?

Yes. Review the output, ask for revisions and approve the next action. Publishing, sending and paid execution remain subject to the relevant permissions, approvals and provider connections.

Are video generation and advertising included?

AI video generation is included in every marketing plan and uses credits as you create. Specialists can help plan visuals, storyboards and advertising strategy. Ad execution is a paid add-on; media spend and provider charges are separate. Premium does not silently include those costs.

What happens when my team uses its included credits?

The current plan shows the included credits and task limits. Additional usage follows the unified credit and subscription policies shown in the app. Review the quote before starting billable work.

Can I choose Instagram instead of TikTok?

Every plan includes a channel-specialist role. Choose the channel that matters most during team setup; the specialist selection follows the available roster.

Will HOJA replace my marketing staff?

HOJA gives your people a specialist execution team for recurring work. Your staff keep the brand judgment, relationships and strategic decisions, with less time spent on repetitive production and handoffs.

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